Meta Platforms, Inc. (META)
NASDAQ · Technology, Communication Services · analysed October 5, 2026
Meta Platforms, Inc. is a global technology company founded in 2004 that operates a dominant ecosystem of social media and messaging services, including Facebook, Instagram, WhatsApp, and Messenger, generating most of its revenue through digital advertising. The company is currently focused on expanding its generative artificial intelligence capabilities through its open-source Llama model family and integrating AI tools across its app suite to drive user engagement and ad efficiency. Simultaneously, Meta continues to invest heavily in spatial computing and the metaverse via its Reality Labs division, emphasizing products such as Meta Quest mixed-reality headsets and Ray-Ban Meta smart glasses.
Executive summary
Meta Platforms maintains an exceptionally strong market position in global digital advertising, driven by more than 3.58 billion daily active users across its Family of Apps and accelerating ad conversion efficiency. The business achieved 200.97 billion dollars in revenue in fiscal 2025, up 22.17% year over year, with consensus projecting 26.47% top-line and 31.08% earnings growth in fiscal 2026. However, substantial capital expenditure commitments between 100 billion and 145 billion dollars for artificial intelligence infrastructure, combined with ongoing European regulatory enforcement and a pending appellate antitrust challenge, present ongoing cost and operational friction.
Key figures
- Market cap
- $1.9T
- P/E, trailing
- 27.4
- P/E, next 12 months
- 22.4
- Revenue growth, last fiscal year
- 22.2%
- Net margin, last fiscal year
- 30.1%
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